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10 Top Tips for Marketing Your Next Big Product Launch

Marketing Your Product Launch

Launching a product successfully doesn’t happen by chance. It requires conscientious effort, the right marketing mix and a lot of planning. Of course, there is no single secret to success when it comes to product launches, but there are some golden rules that, if followed, will smooth your path to success. We’ve laid out our Read More

How to Successfully Rebrand Your Business (And Retain Customers)

Super Size Me

There comes a point in a brand’s life when rebranding becomes necessary. However, it’s not as easy as slapping on a new logo, changing your website colours, and adding a witty tagline into the mix. When done poorly, it would backfire and you risk losing your customers. Take, for example, the backlash Tropicana received when Read More

The Top 10 Product Launch Campaigns of 2017

As the digital world becomes inundated by content left and right, the need to effectively capture an audience’s attention rises to the top of a brand’s priorities. It comes as no surprise then that businesses are continually investing an increasing amount of their budgets in marketing and advertising – whether these are one-off or long-term Read More

10 Most Effective Ways to Build Brand Awareness

What's Your Brand

Do you want to achieve higher sales but can’t? Are your products great, but you can’t get people to buy them? Perhaps you need to work on brand awareness. If your target market doesn’t know you and your products, then how are they going to buy from you? Brand awareness is an extremely simple concept, Read More

The 5 Best Promotional Bags for Your Brand

Promotional & Branded Bags

If you took a quick walk around your house right now, we guarantee that you’d find at least one piece of promotional merchandise from a business fair, hotel stay or conference that’s managed to somehow stay with you – even though you’ve completely forgotten who gave it to you. Whether you’re hosting a product launch Read More

Guide to Creating an Epic Swag Bag

G.F.Smith collection bag in grey felt

Whether you’re planning a killer product launch, or an award ceremony, creating a luxury swag bag should always be at the top of your to-do list. Gifting potential clients and attendees with a high-end swag bag will leave them feeling valued, and provide you with an excellent marketing opportunity. What a swag bag does, when Read More

Is Promotional Marketing Worth the Investment

Jute cosmetic bag with printed logo for Revlon

Marketing is often treated as an afterthought by small, or new businesses, with a tight budget and higher priorities, spending money on marketing can seem like a waste. But if successful companies and household names, like Coca-Cola, still invest millions of pounds a year in marketing, banking on the huge return on investment it brings Read More

Watch the Hype: How to Successfully Market Your Product Launch

Focus on the consumer

From Nike to Apple, the hype surrounding a product launch can be the catalyst to launching a product into the market stratosphere in terms sales, reputation and consumer desire. Over their tenure, those companies have managed to harness the total power of a product launch, with customers camped outside stores for days in advance, just Read More

How to Plan a Killer Product Launch Event

Promotional Bags

The good news is, you’ve done the difficult bit, you’ve designed an excellent product that’s going to enrich the lives of millions, take a few minutes and congratulate yourself – but now what? Time to start thinking about that product launch event. Despite spending all that time in development, the finished product is only half Read More

Funky Camouflage Fabric Bags – Now You See ‘Em…

Camoflage print on fabric

We can make camouflage fabric bags in a range of styles and shapes, and can overprint with branding message. We’re expanding our textile collection year on year and 2017 is no different. New in for 2017 is an incredible range of 48 different coloured camouflage printed fabrics! As well as the classic shades of green, Read More