Waterproof Tote Bag and Beach Style Bag

Waterproof tote bags and beach style bags

Client name: HereEast

Here East are an innovation and technology campus situation in Queen Elizabeth Olympic Park in Hackney, East London UK. During the 2012 Olympics it was named the London Olympics Media Centre.

What we did

A bespoke bag means that everything can be changed, from the length of the handles to the exact Pantone shade the bag must be. We worked with the client to produce merchandise that coincided with their carefully considered, contemporary and minimalistic branding.

These waterproof tote bags were part of a wider project of merchandise which involved us working with the client to produce umbrellas, bags and clothing.

Product detail

Large waterproof tote bags and shopper bags made from recycled tarpaulin on the outer with a screen-printed design on both the front and the back. Inside the bag is recycled orange felt chosen deliberately to show through the clear, grid tarpaulin material.

The handles are a cotton web with metal rivets and punched holes. The woven label is sewn into the side seam of the bag which is mint green with a with a white logo.

The bespoke recycled tarpaulin bag is paired with a luxury printed walking umbrella. The city walker umbrella model is printed on the inside and outside panels. The external umbrella panels are black with a subtle white screen-printed logo on one panel. The inside print is Pantone matched the client’s brand colour with a striking polka dot print.