Branded packaging should never be an after thought or an inexpensive add-on to a product you’ve spent years developing. Your product will be the fruit of your labour, research and experience – your packaging should be an extension of this.
In a world of social media and teleconferences, face to face meetings may seem anachronistic. To recapture customer interest, many marketers are turning back to traditional marketing methods like live events and physical trade shows.
Attention is a scarce resource. The average human only has an attention span of 8 seconds,
When thinking about logo design the most important thing to remember is that first impressions count.
The most successful businesses are able to design their products and services around
Even though so much of marketing has shifted to the digital, promotional and event marketing
Launching a product successfully doesn’t happen by chance. It requires conscientious effort, the right marketing
There comes a point in a brand’s life when rebranding becomes necessary. However, it’s not
As the digital world becomes inundated by content left and right, the need to effectively capture
Do you want to achieve higher sales but can’t? Are your products great, but you
Whether you’re planning a killer product launch, or an award ceremony, creating a luxury
Marketing is often treated as an afterthought by small, or new businesses, with